Change this ONE Thing on Your Website to Gain Over 50% More Customers
There are many key tools that a business has at its disposal to reach their customers, none arguably as important as the website. Can a business run effectively without a website? Sure, it’s possible. Certainly makes things much more difficult… Just as difficult as having a website that doesn’t engage with your visitors.
Whether it’s a hot lead that’s been strategically funneled to your site or a first time visitor, the moment that person lands on your page, a timer starts in their mind, counting down to the point where they lose interest and move on to the next thing that commands their attention.
In marketing, this action is called the Bounce Rate. In a nutshell, this is the rate at which people click on a link, and then click (or bounce) away after viewing only one page.
Typically, this first page will be the landing page of your website, which means it is ABSOLUTELY CRUCIAL to ensure that from the moment you have a visitor to your site, you grab and keep their attention.
This unfortunately is where SO. MANY. BUSINESSES. Miss the mark.
It seems almost embedded in our entrepreneurial DNA that when we design our website to put our brand new, shiny, personal logo slap-bang in the middle of the screen.
WHY DO WE DO THIS?!
Why do we think our logo is going to be the major selling point to any visitor?
Here’s a scary fact, having a poorly engaging first page can have a Bounce Rate of… brace yourself… 70%!
7 out of 10 people will be lost to your competitors because of this simple mistake, costing you £1000’s!
But brace yourself again for this shocking fact…
An engaging first page will have a Bounce Rate as low as 20%.
You’ve just gained 5 more clients by making your landing page speak to the CUSTOMER, instead of focusing on the BUSINESS!
So here is the simple fix that you can take RIGHT NOW to improve your business and put you in the best position to move forward:
Replace your logo that takes up the screen space with a Headline that speaks directly to your customers needs.
The customer is coming to your site because they WANT something. Whether it’s a service or a product they’re looking for, when they land upon your business, you have those crucial seconds to hook their interest by talking directly to their fears and desires. This means the last thing they need to be focusing on is your logo, but your key benefits you offer.
Looking for a Plasterer? - Top Quality Finish. Reliable Service. Every Time.
Looking for a Watch? - 6-Figure Style on a 3-Figure Budget.
Looking for a Wedding Photographer? - Don’t Miss a Single Magical Moment with Us.
These Headlines will have a far greater impact on your prospect’s sales drive than your logo ever could because it speaks directly to the customer’s wants and fears.
Here are a few different examples of landing pages from the Beauty Niche that showcase this common oversight:
Now, first off, any business owner deserves respect for all their hard work and the mountain of tasks juggled on a daily basis, so I have nothing but admiration for fellow entrepreneurs.
But why wouldn’t you choose to have a Headline that speaks directly to the prospect to entice the sale?
For the training academy, why wouldn’t you use the space better and say something like: “The Number 1 Location to Kick-Start your Beauty Career”
Something as basic as this Headline immediately addresses the prospect who is clearly looking at training in Aesthetics, while also suggesting the proficiency and quality of the business by stating they’re the “Number 1”.
This is basic Sales Marketing that so many businesses unfortunately overlook because of the gargantuan amount of tasks they have on their plate.
This is why I set up Next Generation Marketing, to help all of you by alleviating the most important aspect of a business, attracting clients to make money.
To gain more clients and ensure your business stays ahead of your competitors, email me at:
or click the “Book Your Consultation Now” Button.
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