Get More Sales By Streamlining Your Writing
Good writing is the best way to improve your sales, gain more attention, attract new clients, show your expertise and how you’re the best at what you do.
If you’re good at writing, you can dominate your competition with the power of words.
There’s just one problem though.
Most writing is absolutely awful. It’s boring. Stilted. Rambling. Coma inducing.
It’s not just a local problem either, this is an international crisis! Every country and language has the same issue.
Why? There are plenty of reasons. School has failed us. Writing isn’t speaking. And most people have never picked up on the tricks you can use to breathe life into whatever you’re writing.
There’s plenty of reasons for “why” it’s so common to read poor content, but what we need is the answer to solve this problem.
Simplicity is King.
There isn’t a single person (living or in heaven), who hasn’t written some form of content that could have been improved.
The easiest hack to do this is by keeping everything SIMPLIFIED.
Simple doesn’t mean dull.
It doesn’t mean you can’t go into detail to explain the topic or use full terminology, but it DOES mean you have to keep everything streamlined.
If you keep everything simple and efficient, this has a profound effect on the reader.
Here’s how to do it.
The Quickest Way to Get People to Read Your Stuff
The first step is always to seduce someone into reading whatever you wrote.
Consider that you could write the world’s best article or make the most compelling argument… and it wouldn’t matter if they clicked off before you got the point.
Imagine a newspaper. Lots of lines formatted very close together. Dense. You look at that page and your brain immediately turns off at the thought of the effort.
Now look at the article you’re reading right now.
Looks a lot more digestible compared to a newspaper, doesn’t it?
That’s because I make it easy for you to get into. Short paragraphs. Easy to understand sentences. No heavy jargon or Shakespearian chapters.
Short Form Versus Long Form Content
So why is Short From better than Long Form?
Answer: We get bored easily.
It’s well known that our brain has a time limit of up to 8 seconds (or 1 paragraph) before it decides it’s not interested in whatever it’s reading and redirects its focus.
It’s actually getting worse, as Gen Z are averaging an attention span of 1.3 seconds with Video Content before moving on.
So imagine now you’re trying to attract new clients with the best sales script since the dawn of mankind.
It doesn’t matter how compelling and world-changing your offering is, if it takes too long to HOOK the readers interest.
That’s why platforms like TikTok are seeing a MASSIVE rise in businesses advertising their services, because the short and snappy video ads with a hook are FAR MORE EFFECTIVE than a 60 second video.
You need to be mindful of how you format your stuff. Doesn’t matter if it’s video, audio, text.
Any type of content you make needs to HOOK the reader and keep them going.
Keep everything simple, streamlined, efficient.
Then reap the rewards!
Speak Soon,
Ben
P.S. Want to know how I’d make sure your prospects would be glued to their screen, unable to stop consuming your content?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then email me at benjamin@nextgenerationmarketing.co.uk.
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