The Key to Becoming the GO TO Business in Your Industry

There’s a word that perfectly defines how the titans of industry BECOME the titans of industry, and we need to follow their examples to dominate our fields and customer bases.

That word…

Omnipresent.

And no, I don’t mean in a godly, supernatural and religious way.

If I ask you to think about a popular fast-food restaurant, what is the first one that comes to mind? McDonalds probably, or Burger King?

If I ask you to think about a popular fizzy drink, which one pops into your head? Coca Cola? Pepsi?

What about search engines? Google should surely be number 1. And there’s a reason it’s claimed the number 1 spot, just as McDonalds and Coca-Cola have dominated their industry spaces and our minds, and the reason is because they’ve embedded themselves EVERYWHERE.

The technical term for this is Top of Mindset Awareness (TOMA), basically, when you think of a subject, what name’s at the top of your pile. This goal will be paramount for long term growth and success for your business.

Ideally every potential customer in your area thinks of you when they think of the product or service you sell and/or the problem you solve. So let’s talk about how to make that happen:

How To Set Up A Funnel To Catch Clients

We need to introduce the concept of a CTA.

CTA stands for Call To Action. And it’s the best way, by far, to build that coveted Top of Mind Awareness.

Let’s say you run a service business. Could be accounting, could be an estate agent, could be a hair salon or any other service business.

How would you get the word out about your business?

Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business.

Maybe you’d do all of the above. That’d be a great start.

Now add a CTA to that and everything gets put into overdrive!

Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’.

Something that gives them a reason to respond. A compelling reason to raise their hand and say: “Yes, please get in touch with me”.

Adding an incentive that ACTUALLY benefits the prospective customer, that addresses their need and grabs their attention, will immediately stand you out from the crowd and quickly become a name that people remember and spreads like wildfire.

How To Instantly Upgrade The Advertising For Your Business:

Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it. You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.

So let’s start adding CTAs to your marketing. It’s easy, costs nothing but can give you EVERYTHING.

Talk soon,

Ben

PS. If you want to make sure your advertising and marketing efforts are successful, drop me a message or email benjamin@nextgenerationmarketing.co.uk and we can have a quick chat where I’ll highlight some areas you can tweak.

Completely free. No pushy sales tactics. Just a man who thrives on helping others succeed.

Can’t wait to help!