Why Using “Boost” on Facebook LOSES You Customers and How to Fix That

Let me tell you a true story about 2 online businesses. Both businesses sell the same products, both have the same prices, both use Facebook and Instagram to advertise, they even spend the same amount on their ads…

But one is FAR MORE SUCCESSFUL than their competitor.

Business 1 has just crafted a post for their Facebook pages. They’ve labored for some time and created a beautifully looking, attention-grabbing post to find new customers and make some money.

They post this offer onto Facebook and Instagram and use the “Boost” option to have their advert reach a wider audience for 2 weeks. The result? They get some inquiries and make some sales.

A success for Business 1!

Perhaps…

Business 2 chooses a different path. They decide to use “Meta Ads” to promote their business.

They write a strong Headline, compelling ad copy showing the benefits to the customer and why the customer NEEDS these products, they choose multiple different images showcasing their products in all their glory, they select what action they want the viewers to take (“Shop Now” or “Learn More” buttons).

Then the magic happens…

Business 2 chooses the area of people they want the ad to target, they select what age range and gender is best fit for their ad, they customize their ad by listing specific details of their target audience to ensure the viewers are the ideal customer type: Ready to Buy.

The result for Business 2 is a MASSIVE INCREASE in inquiries and sales.

The reason for this huge difference is clear.

The second business has tailored their advertising approach to reach customers they know will be interested and buy their products, whereas the first business relied on Facebook’s algorithm to simply increase how many people saw their post and on the post itself to encourage sales.

Let’s say you're a Ladies Only Gym and you’re looking for more members, what’s the benefit of Boosting your post to reach the general public instead of specifically targeting Women for your advert?

If you’re a Wedding Photographer, what’s the benefit of Boosting your post to people of all ages, instead of changing your ad age settings from 18 - 65+?

If you’re a Bespoke Cake Maker based in Birmingham, what’s the benefit of Boosting your post nationwide, instead of focusing on a 50km radius from your location?

“Boost” takes away your control and ability to actually find the customers you want and need. You’re missing out on everything that makes the Meta Platform INCREDIBLE for businesses.

Using “Boost” instead of “Meta Ads” is like having a race, with the “Boost” users riding a bike, and the “Meta Ads” users riding a Harley Davidson…

Sure, both will help you go further… but one will very easily outperform the other.

In fact, the results gained from “Meta Ads” are frighteningly stellar in comparison, typically you would see:

• 60% INCREASE in Lead Volume

• 50% REDUCTION in Cost per Lead

• 45% INCREASE in Sales

• 35% INCREASE in Website Traffic

Just take a moment to actually process that…

You would REDUCE your costs to find customers by HALF, while also INCREASING your sales by HALF.

That’s DOUBLING the money you’re making!

The best part of using this approach is you can set your budget and how long you want the ad to run for.

For as little as £0.78 per day, if you’re not advertising on the largest customer database ever accessible in history, you’re going to be pedaling your bike for a LONG time, whilst your competition casually cruises to success.

Don’t miss out on this under-used tool at your fingertips.

To double your income, email benjamin@nextgenerationmarketing.co.uk 

or click the “Book Your Consultation Now” button.